Blizzard to do away with battle.net, say hello to Blizzard tech

Blizzard has announced that they will be transitioning away from the battle.net name and will now refer to their technology and services as Blizzard tech.

Announced via a blog post, Blizzard talked about the change and why it’s happening: “When we created battle.net, the idea of including a tailored on-line gaming service with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name,” the post reads.

“Over time though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two seperate identities under which everything falls — Blizzard and battle.net. Given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a seperate identity for what is essentially our networking technology.”

There will, of course, be no change in the “central nervous system for Blizzard games,” as this change is more-or-less a cosmetic one. The transition will, as Blizzard have said, happen “over the next several months,” with the developer set to announce any relevant updates as the transition progresses.

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