Ice cream snacking brand Maxibon have announced a new sponsorship with the Australian esports team Avant Garde. This significant move for the brand is the first consumer brand to enter the world of esports. The logo will be adorned on each of the players jerseys of Avant Garde one of Oceania’s popular teams during 2017.

Avant Garde CEO Wesley Collier:

“We’re excited to be partnering with MAXIBON, as the first team organisation in ANZ with a consumer brand as a sponsor. Together, we’re eager to show the Oceanic region what we can do in 2017!” 

With the League of Legends Oceanic Pro League kicking off again this year Avant Garde have been competing for a spot in the wildcard invitations to the World Championship which had a prize pool of $5USD Million last year.

This significant partnership organised by Peter’s media agency Zenith, and Double Jump communication. Zenith has seen the growth and trend in esports so they reached out to Double Jump to help.

A statement from Peters Head of Marketing Alicia Munday:

“We’re pumped to be a part of the growing esports scene in Australia, MAXIBON is already a huge part of the gamers snacking repertoire so it was a great ?t for the brand.. Avant Garde is an exciting partner for us, and we’re proud that MAXIBON will be fuelling them to greatness, in the biggest local leagues and on the world stage.”.