Riot Games and AFL have joined forces to bring a premier stadium tournament to Melbourne, Australia this November. The partnership will kick off with the return of League of Legends: League of Origin where star players from the OPL and OCS battle it out in a tournament representing their region.
The partnership will also see both the AFL and Riot Games develop local League of Legends esports in our region and also a purpose-build esports studio in Melbourne.
The confirmation of dates and venue will be revealed in the coming weeks.
AFL General Manager, Growth, Digital and Audience, Darren Birch says that this partnership will expose a new audience to the AFL and provide a great opportunity to engage a new wave of fans.
“Esports is one of the most exciting emerging industries to come in and disrupt the traditional sports landscape. Riot are a respected and credible leader in this space, and this event will be a great opportunity to continue on that path. We will bring our expertise and insight to the competition, giving all-star players an opportunity to play with different teams, play in a different tournament structure and in a radically different venue environment.”
“Our vision is to progress the game of AFL and continue to help fans share in the experience of footy. Working with Riot is one step towards us learning new ways to connect with fans and enhance the complete digital experience.”
“We’re excited to continue to learn and lead in this space with our new partner, Riot, and to work with our two AFL clubs already in this space, Adelaide Crows and Essendon Bombers, to build out player pathways and opportunities.”
Daniel Ringland, Head of Oceanic Esports for Riot Games said “The AFL is a world class league, and leads Australian sport in many key areas. From fan engagement through to player welfare and development, they’re the gold standard. We aspire to the same levels of excellence for our pro players and fans of League of Legends esports, so a strategic partnership makes absolute sense.”
“The AFL and Riot are culturally aligned, both being firm believers in putting the fan and player experience first. We’re excited to be paving the way for esports fans in Oceania.”