Blizzard has announced that they will be transitioning away from the name and will now refer to their technology and services as Blizzard tech.

Announced via a blog post, Blizzard talked about the change and why it’s happening: “When we created, the idea of including a tailored on-line gaming service with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name,” the post reads.

“Over time though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two seperate identities under which everything falls — Blizzard and Given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a seperate identity for what is essentially our networking technology.”

There will, of course, be no change in the “central nervous system for Blizzard games,” as this change is more-or-less a cosmetic one. The transition will, as Blizzard have said, happen “over the next several months,” with the developer set to announce any relevant updates as the transition progresses.