Capcom has released a new cinematic trailer for their upcoming open world survival horror, Dead Rising 4.

The trailer, which favours a cinematic, stylised look rather than showing off actual gameplay footage, depicts an eerie look into Christmas time and the public rushing for Black Friday sales.

Reassuming the role of Frank West, the protagonist of the first two Dead Rising games, Dead Rising 4 is based in Willamette, Colorado during the holiday season and takes place sixteen years after the events of the first game. Notably, the series’ infamous restrictive time limit is not going to be included in Dead Rising 4, too.

Dead Rising 4 is set to launch on December 6 as a timed exclusive for Xbox One (exclusive for a year) and Windows 10 (exclusive for 90 days).