EA Games has announced the Competitive Gaming Division or CGD which focuses on establishing eSport for the company’s franchises including FIFA, Madden and Battlefield.

Peter Moore will be leading this division alongside Todd Sitrin who are both EA veterans with experience in creating competitive gaming programs in the past.

With many publishers engaging and committing to the esports market like Activision/Blizzard and Microsoft, it’s not surprising to see one of the world’s biggest publishers jumping in.