Fast-food chain, Hungry Jack’s has announced their sponsorship of the League of Legends 2018 OPL season. With the sponsorship, Hungry Jack’s plan to engage with in-game fans and give Australian players the chance to meet and play with top players.
Hungry Jack’s currently sponsors AFL team, the West Coast Eagles and is a naming rights sponsor for the National Basketball League.
“This partnership is a strong indicator that League of Legends esports is being more widely recognised as a professional sport,” said Daniel Ringland, Riot Games’ Head of Esports.
“The OPL has come so far over the past four years and it’s great to bring on a partner like Hungry Jack’s, who share our passion for building the league and providing our fans with the best esports experience in this region. Oceanic fans and pro players deserve a professional, ever evolving esports ecosystem and building that requires partners like Hungry Jack’s.
“Through the partnership with Hungry Jack’s, we’re going to be able to offer fans a range of rewarding experiences. The first initiative we have launched is a tipping platform where players can put their OPL knowledge to the test, compete against their friends and win League of Legends and Hungry Jack’s prizes.”
Scott Baird, Chief Marketing Officer from Hungry Jack’s had this to say:
“Hungry Jack’s is committed to growing esports in the Oceanic region, and by backing the OPL we’ll be able to support fans and help local League of Legends teams reach the next level of international competition.”
If you want a chance to win Hungry Jack’s and League of Legend prizes – check out the OPL tipping platform, check here.