PUMA has announced a two-year partnership with oceanic esports team, ORDER esports, as their official apparel partner. The partnership will be exclusive to PUMA in the Australian esports market. PUMA will be kitting out the organisation whom currently competes in League of Legends, CSGO, Overwatch and Street Fighter. They have also announced they’ll be creating fan apparel.
“We see esports as a growth market for PUMA – not just in Australia, but globally. ORDER is a leader in their space and it’s our privilege to play a role in their future successes. We’re excited to welcome ORDER to the PUMA family and look forward to building together.” said Pancho Gutstein, the general manager for PUMA Oceania.
Chris Derrick, ORDER CEO has also shared his thoughts on the big signing:
“We’re proud to have a global leader like PUMA choose to work with ORDER as they enter the Australian esports industry,” said Derrick.
“Our fans are passionate about gaming and we’re thrilled that PUMA recognises the evolution of esports in Australia. This announcement is just the beginning of the partnership and we can’t wait to collaborate with PUMA as ORDER continues to grow in the future.”
This will be PUMA’s second signing within the esports space after teaming up with North America’s Cloud9 earlier this year. ORDER’s Overwatch team are set to compete at the Melbourne Esports Open this weekend.