Sony Computer Entertainment Europe has announced a new price point for the PlayStation 4 console in Australia. The new RRP is now $479.95AUD.

After price drops started occurring internationally, everyone was waiting for a local announcement. The new 500GB PlayStation 4 was originally priced at $579.95 AUD RRP.

“We are delighted to deliver the PS4 system at its best-ever value just in time for the holiday season, making it more accessible to a broader audience in Europe.” – Jim Ryan, SCEE president and CEO

He continued – “With this year’s biggest blockbusters and next year’s best exclusives such as UNCHARTED 4: A Thief’s End set to thrill players, there has never been a better time to join the PS4 community. Also, watch out for an amazing range of Ultimate Player Edition Bundles including the 1TB PS4 and some of the biggest games of the year, offering even greater value.”

This is definitely a great move by Sony heading into the holiday period here in Australia and will potentially boost sales this Christmas.